All projects Identity
Café Ancla
We redesigned the full identity of a specialty coffee shop, from the logo to signage and cups.
Challenge
The shop had outgrown its brand: an old logo, inconsistent cups and a space that didn’t reflect the quality of the coffee.
Solution
We defined a visual system built around a simple anchor symbol, a warm palette and a typeface legible from a distance. We applied it to cups, bags, menus and signage.
Result
In-store sales rose from the first month, and the team now has a brand guide to open new locations.
